INFLUENCE OF N.T.A COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
Influence of commercial advertising on the product promotion of Indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchored on two theories which are the cognitive dissonance theory and diffusion of innovative theory. The cognitive dissonance explains how human beings are consistency and attempts to reduce their dissonance. Diffusion of innovative theory stipulates that when the right channel of communication is used among the members of a social system on innovation can be adopted. The survey research method was used. Simple random sampling for obtaining information from respondents, while the use of simple random percentage method was used for the date analysis. Findings indicates that consumers pay attention to commercial advertisement with interest and food then entertaining and informative.
Related Project Materials
THE IMPACT OF STRATEGIC HUMAN RESOURCE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE
ABSTRACT
The subject matter of this study is the impact of strategic Human Resource Management in Organization. The purp...
THE INFLUENCE OF ENVIRONMENT AND HEREDITY ON HEALTH STATUS OF PRIMARY SCHOOL PUPILS IN NIGERIA
Background of the study
The Nigerian government considers primary school education as being critical for a smooth transi...
THE ROLE OF COLLECTIVE BARGAINING IN IMPROVING INDUSTRIAL HARMONY IN THE PUBLIC SECTOR
ABSTRACT
The main objective of collection bargaining is essential to described negotiation about working conditions and...
THE IMPORTANCE OF LOCAL SPICES AND HERBS TO THE HUMAN HEALTH
Abstract
This study was carried out on the importance of local spices and herbs to the human health. The study of medici...
THE ROLE OF UNITED NATIONS AND REGIONAL ORGANIZATIONS IN RESOLVING DISPUTES IN INTERNATIONAL LAW: A CASE STUDY OF CONGO
ABSTRACT
The devastating consequence of the World War II led to the establishment of the United Nations with main objective to maintain I...
RESIDENTIAL RENT DIFFERENTIALS BETWEEN TOWN CENTER AND PERI-URBAN IN BUKURU, PLATEAU STATE
ABSTRACT
This study investigated the differentials that exist in rents between town center and peri-urban in bukuru. It...
INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
Background of the Study
One function of the mass media which is becoming increasingly important in the modern world is the economic funct...
INVENTORY MANAGEMENT IN CIVIL SERVICE
ABSTRACT
This research sought to examine inventory management practices of Enugu state Ministry of works. The study is a...
AN ASSESSMENT OF BUREAUCRACY AND EFFICIENCY IN NIGERIAN PUBLIC ENTERPRISE
ABSTRACT
The primary purpose of this study is to ascertain the compact of bureaucracy towards achieving...
THE EFFECTS OF INVENTORY MANAGEMENT IN MANUFACTURING COMPANY
ABSTRACT
The technique of inventory control is indispensable going by their impact in contributing, pro...
